Hey social media geeks! Is your Facebook Page already using the new Timeline layout?
Four days ago, Facebook officially announced that they are bringing Timeline to Facebook for brand pages.
You have 25 days to get used to the layout as they will be rolling out this new layout to all pages by March 30, 2012, whether you like it or not.
But for now, you have the option to keep your current layout while having the option to view your page using the new layout.
At first, as a social media manager, I wasn’t too thrilled. My initial thought was “Augh. Uh-oh.”
I was thinking about the five sets of creatives I just had a client approved and I was thinking of what a waste of effort! Then I thought about the new creatives we have to come up for ALL our accounts. Double augh.
But after reading up, brainstorming with our team and playing around with the new layout, Timeline for Facebook Pages started to grow on me.
In fact, I started thinking it was a pretty good move!
In a nutshell, here are some of the more notable features of the Timeline for Facebook Pages:
1. Facebook Timeline Cover – 851px by 315px goodness of brand personality!
2. Bigger application tabs – Application developers now have up to 851px of width to play with!
3. Pinned Posts – You can pin important posts to the top of the timeline, and they will be unpinned automatically after 7 days. This a great feature for weekly promotions and posts.
4. Highlight important stories – You can highlight important posts by making their photos, bigger with just a click of a button.
5. Milestones – This feature is good for showcasing brand milestones such as product launches, store openings,
6. Messages – This is probably one of the best features! Fans can now send you and your brand private messages. This is very convenient when you need to get in touch with winners of your campaigns.
What I personally love about the new Timeline for Facebook Pages is how easy and convenient it is to organize tabs and applications. At a glance, you can already see what the brand has to offer.
I like the new admin panel, too.
Admittedly, though, I’m still not digging the 2-column format of the Timeline layout. It gets a little tiring moving your eyeballs from left to right when you can just scan down straight, but that’s something I could live with.
So, what are your thoughts on the new Facebook Timeline for Pages?
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To learn more about the Facebook Timeline for Pages, visit Learn Facebook Pages.