Time and again, Coca-Cola always amazes me with their various campaigns.
I especially loved their “What is Happiness?” campaign where people are challenged to define their own meaning of happiness.
Sometimes you’ll find that happiness finds you when you least expect it.
This time around, in line with their Happiness advocacy, Coca-Cola came up with another campaign that I fully support – 5by20: Empowering women, improving lives.
There has always been a misconception when we talk about women empowerment. “Empowering women” does not mean making women more powerful than men, or giving them the power to be better than men.
Empowering women is the act of encouraging women to gain skills and knowledge to help them overcome obstacles in life and work. It is the act of showing women that they are capable to stand on their own two feet and that they do not have to rely on anyone to find their own happiness and success.
Through 5by20, Coca-Cola aims to empower 5 million women micro-entrepreneurs by the year 2020 by providing them access to business skills training courses, financial services and connections with peers or mentors.
I’ve always believe that empowered women are happy women, and vice versa.